Welcome to the Editorial Guidelines page for DeccanWire. These guidelines outline the editorial standards that all press releases must meet in order to be considered for review and distribution through our platform. As a professional press release distribution and syndication service, we strive to ensure that the content we disseminate is accurate, newsworthy, professionally written, and suitable for distribution to media channels and journalists.

DeccanWire’s editorial review process focuses on maintaining high standards that support credibility, readability, and relevance. Press releases that do not adhere to these standards may be rejected or returned for revision.

1. Newsworthiness and Relevance

A press release should contain genuine newsworthy content — announcements that inform, explain, or share timely and relevant information. Common examples of suitable news angles include:

• Corporate announcements (e.g., mergers, partnerships, funding)

• Product or service launches

• Leadership changes or executive appointments

• Company milestones (e.g., awards, anniversaries, international expansion)

• Research results or industry insights

• Event announcements

• Public notices or sector developments

Press releases should not be primarily promotional, advertorial, or marketing speeches. Content that is designed solely to sell products or services without an identifiable news angle will be rejected.

2. Accuracy and Objectivity

All press releases must be written with factual accuracy and objectivity. Claims must be verifiable and based on real events, data, or statements attributed to identifiable sources.

• Do not include speculative or misleading statements.

• Avoid exaggerated language and unsupported assertions.

• Statements of opinion must be clearly attributed through quotations from authorized representatives.

Press releases should be free from bias, hyperbole, and unsubstantiated promotional language — ensuring they remain credible sources of information for media professionals.

3. Clarity and Professional Tone

Press releases should be composed in a clear, grammatical, and professional manner:

• Use correct spelling, grammar, and punctuation.

• Write in a third-person narrative and avoid addressing the audience directly (e.g., avoid “you should…”).

• Avoid industry jargon without definitions or explanations.

• Ensure the message is easy to read and follows typical journalistic structure.

This professional tone makes the release more accessible to journalists and editors, improving the chances of distribution and pickup.

4. Format and Structure

To maintain consistency and quality across our distribution network, all press releases should follow a standard press release format:

Headline

• The headline should clearly convey the news angle and be concise and descriptive.

Dateline

• Include the location and date at the beginning of the release.

Lead Paragraph

• The lead should answer the core questions — who, what, when, where, why — in clear and concise terms.

Body Text

• Expand on the details, provide context, and include supporting information.

• At least one relevant quote from a company representative can enhance credibility.

Boilerplate

• Include a short section describing the issuing organization.

Contact Information

• Provide valid and up-to-date contact information for media inquiries.

Following this structure helps editorial reviewers and journalists quickly understand and assess the announcement.

5. Content Length and Style

• Recommended press release length is approximately 300–800 words (longer releases may be considered if newsworthy).

• Keep sentences clear and paragraphs short for readability.

• Avoid using all capital letters or unconventional formatting.

Press releases that are overly short or excessively long may have trouble achieving visibility or may be flagged during editorial review.

6. Prohibited Content

DeccanWire will not accept any press release that contains:

• Purely Promotional or Advertorial Content

Content that reads like a sales brochure or advertisement rather than a news announcement.

• Misleading or False Information

Content with unsupported claims, fake data, or speculation.

• Harmful or Illegal Material

Content advocating hate speech, discrimination, illegal activities, defamatory statements, or violence.

• Adult, Explicit, or Unsafe Content

Any references to explicit material or unsafe themes are prohibited.

• Duplicate Content

Content that is identical to previously distributed press releases or reuses copyrighted materials without permission.

• Spam or SEO Manipulation

Press releases created to manipulate search engine rankings or that contain excessive unrelated links will be rejected.

7. Editorial Review Process

All press releases submitted to DeccanWire undergo an editorial review to ensure compliance with these guidelines.

Review Steps

1. Submission Received – Your press release enters our editorial queue.

2. Editorial Evaluation – Our editors assess the structure, content quality, newsworthiness, and compliance with guidelines.

3. Decision or Feedback – You will receive:

   • Approval for distribution,

   • Request for revision, or

   • Rejection if the release fails to meet requirements.

Revisions

If revisions are requested, they must be completed and resubmitted within the stated timeframe. Failure to submit revisions may result in the release being excluded from distribution.

No Guarantee of Publication

Review and approval by DeccanWire do not guarantee media pickup or publication by third-party outlets — editorial decisions at partner sites remain independent.

8. Multimedia and Files

Including multimedia such as images or videos can enhance a press release’s impact, but all such content must:

• Be appropriately licensed or owned by the submitter.

• Be relevant to the announcement.

• Not contain promotional branding that detracts from the news focus.

Images should be high resolution and referenced appropriately within the text.

9. Legal and Ethical Compliance

By submitting a press release to DeccanWire, you:

• Represent that you have the right to use all content and media included.

• Confirm that the release does not violate any law, regulation, or third-party rights.

• Agree to indemnify DeccanWire for any claims arising from your submission.

It is your responsibility to ensure compliance with applicable legal and ethical standards.

10. Tips for Successful Press Releases

To improve your chances of editorial approval and syndication:

• Focus on a clear news angle.

• Use a strong, descriptive headline.

• Include quotes from credible spokespersons.

• Provide concise and accurate details.

• Avoid overt sales language.

• Add relevant multimedia elements.